ADHD & Focus 3.20Warm report-01-004

Startup idea: Verified ADHD Coach Marketplace

Finding an ADHD coach is hard: the few local options look expensive and it's unclear how they differ from a generic life coach or personal trainer.

r/ADHD · Sep 14, 2026 – Oct 14, 2026 · 23 upvotes

Are ADHD coaches helpful?

Read the thread · 62 comments

Report 01 · last verified Oct 14, 2026.

Verified ADHD Coach Marketplace is a startup idea for people with ADHD and coaches. Finding an ADHD coach is hard: the few local options look expensive and it's unclear how they differ from a generic life coach or personal trainer. A thread in r/ADHD drew 23 upvotes and 62 comments between Sep 14, 2026 – Oct 14, 2026. People get by with Psychology Today directory and ADDA directory, and that still leaves this job open. Hotness is 3.20, Warm. Real but moderate pain. Clear willingness to pay. The thread drew 23 upvotes and 62 comments. Gaps in existing tools. A few weeks of work. A first version is a moderate amount of work, about 3–4 weeks, priced as a fee on each transaction and charged as a commission on each match. The pain, the source, the alternatives, the scope notes, and the questions on this page are free to read and free to build from. The agent starter prompt is the paid part. The first slice is on the page. One credit unlocks the rest, to paste into a coding agent, download as Markdown, or send as a private link.

Who has it

People with ADHD and coaches.

What people use now

2 options, and the gap between them.

01

Psychology Today directory

02

ADDA directory

The gap · 3/5

Real gaps in the existing tools.

Verified ADHD Coach Marketplace is built for the part these leave undone.

A way through

A marketplace that verifies ADHD-coach certification, shows transparent pricing and video intros, and makes comparing and booking simple.

MVP scope

The first version, in 3 weeks.

Build
Moderate
Ships as
Marketplace
  1. 00 Goal

    The one job

    Compare certified ADHD coaches with transparent prices and video profiles, then book.

  2. 01 Week 1

    The core

    Verify ADHD-coach certification.

  3. 02 Week 2

    The follow-through

    Show transparent pricing and video intros, and make comparing and booking simple.

  4. 03 Week 3

    How it ships

    As a marketplace that opens with a small, hand-checked set of providers. No AI is needed for the first version.

  5. — Not in v1

    Left out on purpose

    Replacing Psychology Today directory. Version one does the one job above and stops there.

How it could charge

The business model, at a glance.

Buyer
CompaniesA business with a budget pays
Region
United States

Hotness

Why it scores 3.20.

3.20 of 5 · Warm
Pain25% 3/5
Willingness to pay20% 4/5
Demand20% 2/5
Competition gap15% 3/5
Ease of build10% 3/5
Recency10% 5/5

Real but moderate pain. Clear willingness to pay. The thread drew 23 upvotes and 62 comments. Gaps in existing tools. A few weeks of work.

23 upvotes 62 comments r/ADHD Sep 14, 2026 – Oct 14, 2026 verified Oct 14, 2026 Thread ↗

Weights: pain 25%, willingness to pay 20%, demand 20%, gap 15%, ease 10%, recency 10%. Recency is recomputed every build. The source report’s 1–10 score is not shown.

Market size · estimate

How big this could get

A bottom-up estimate for Verified ADHD Coach Marketplace: real customer counts × a realistic price. Not a forecast.

TAM Total addressable

$140M a year

780,000 clients · 5% of US adults with a current ADHD diagnosis

SAM Serviceable

$41.4M a year

230,000 clients · online, English-speaking clients

SOM Obtainable in 3 years

$828K a year

4,600 clients · 2% of the reachable segment in three years

What that means

4,600 clients a year × ~$180 = $828K a year in revenue

Low confidence
How we estimated this
  1. Base: 15,500,000 US adults with a current ADHD diagnosis.
  2. Has the problem: 5% (assume 5% would pay for coaching in a year).
  3. Revenue per client: $180 per year (15% take on ~$1,200 a year of sessions).
  4. Reachable: 30% (online, English-speaking clients).
  5. Three-year capture: 2% of the reachable segment.

TAM = customers with the problem × revenue per customer. SAM = the part an early product can reach. SOM = a conservative three-year share of SAM. Bars use a log scale. Shares marked “assume” are our judgment, not measured.

Source: CDC MMWR, ADHD in adults (Oct 2024)

Take it to a build

Build Verified ADHD Coach Marketplace with an agent, or with us.

Agent starter prompt

$9.99 / 1 credit

A full PRD written for a coding agent: scope, data model, screens, edge cases, and the first week of tasks for this idea.

  • Copy it straight into Claude Code, Cursor, or Codex.
  • Download it as a .md file you keep.
  • Send your bot a private link that refreshes every seven days.
prd.md
# Agent starter prompt: Verified ADHD Coach Marketplace

You are a senior product engineer. Build only the product described in this document. If a detail is missing, choose the smallest option and write it down in the README. Do not invent a second product, a marketplace of marketplaces, or a growth hack.

## Product
Name: Verified ADHD Coach Marketplace
One line: Compare certified ADHD coaches with transparent prices and video profiles, then book.
Shape: Marketplace
AI stance: No AI needed
Region for v1: United States
Hotness (context only, not a requirement): 3.20 (warm). Real but moderate pain; clear willingness to pay; thread engagement 23▲/62💬 (demand 2/5); gaps in existing tools; a few weeks of work.

## Problem
Finding an ADHD coach is hard: the few local options look expensive and it's unclear how they differ from a generic life coach or personal trainer.

Who feels it: People with ADHD and coaches.

Evidence to respect, not to copy:
- Community: r/ADHD
- Thread title excerpt: "Are ADHD coaches helpful?"
- Public counts: 23 upvotes, 62 comments
- Observed window: Sep 14, 2026 – Oct 14, 2026
- Source: https://www.reddit.com/r/ADHD/comments/1x1zc10/are_adhd_coaches_helpful/

The first slice is above. The rest unlocks for 1 credit and is never in this page’s HTML.

Credits work on both sites. On Business Ideas to Build the same credit unlocks the business plan and growth playbook for Verified ADHD Coach Marketplace.

Or we build it

Your first version, shipped by our team.

A working product in your repo, built from this PRD. You own the code.

$10k2 weeks
$15k5 working days

Questions

Is this idea already taken?

People already use Psychology Today directory, ADDA directory. Those options do not do the job in the solution above. The idea is free to build. Nothing here is an exclusive claim.

How hard is a first version?

Moderate. A tight MVP is about 3 weeks (3–4 weeks), assuming the regulated or partner-gated parts are stubbed. The paid prompt turns that into tasks.

Who would pay, and how?

The audience is people with ADHD and coaches. Charge a commission on each match, and test a price as a fee on each transaction. Willingness to pay is one input to Hotness, not a promise that someone will buy.

Can I use the evidence?

Yes. Build the product. The thread title is a short excerpt with a link, not a quote we are putting in someone's mouth. Exact post dates and verbatim lines are added only after a manual check. Ideas are suggestions, not medical, legal, or financial advice.

The sister site keeps a business plan and a growth playbook for the same pain. See the growth playbook